ULTA Beauty Site
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ULTA lavishes real women with product that's affordable and accessible -- beauty is a necessity meant to be enjoyed by every woman, every day. We're committed to providing you with the culture and guidance you want in an all-around great experience -- whether you're "just looking" or on a shopping mission.
We're the first beauty site to bring you a Virtual Salon -- complete with one-on-one consultations, Style Solutions -- an instant answer to your every haircare and styling problem, and a special Style File loaded with interactive hair features. Our online Salon allows every woman to reap the benefits of the ULTA Salon -- the style cornerstone of every ULTA store.
In the Salon, we offer super-pampering treatments that make women look and feel like a million bucks, without breaking the bank. At ULTA, affordable product is an everyday luxury.
As the decade of excess, the '80s, drew to a close, busy women wanted to pare down -- to simplify their lives. In 1990, Terry Hanson, Founder of ULTA, saw a perfect opportunity to do just that by combining the best of three worlds under one roof -- Salon, Department Store, and Drug Store. ULTA was born -- the first ever one-stop-shop for lipstick, performance hairspray, luxury perfume, and a splurge on bath gel. By marrying salon expertise with prestige and popular brand cosmetics, ULTA became a single beauty destination that goes above and beyond other retail stores -- it's a community where women interact via the salon, and experience outstanding beauty advice in a relaxed help-yourself shopping atmosphere.
